>Athleisure Wear- The New Casual Wear
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Athleisure Wear- The New Casual Wear

In today’s era, fitness has become very important for all to stay healthy. Men’s fashion industry is growing rapidly as they are also very conscious for their style and personality. Athleisure trend is very ‘in’ these days among men. Athleisure wear is becoming the new trendsetting apparels in 2018. Athleisure clothing are inspired from athletic clothing which has diversified the way of clothing. India is now a fitness oriented country and athleisure wear are the new casual wear for social events and occasions. The athleisure or so called active wears have humongous demand, resulting in industry growth of this apparel of about 7 billion USD in India.

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In apparel , Athleisure is one of the fastest growing casual wear with annual 20-25% growth rates among men only. Athleisure trend is so important for the apparel companies that with growing demands, companies like Hummel International’s (Denmark) CEO Mr Allan Vad Neilson has ranked India on very high priorities for the Athleisure apparel industry. From past two years, some companies like Numero Uno, Monte Carlo, Van Heusen, Aditya Birla Fashion And Retail Ltd And the Arvind Lifestyle Brands have invested in Athleisure wear Industry. Aditya Birla Fashion And Retail Ltd had even launched over 1700 retail outlets for Athleisure clothing. This shows the popularity and fame of athleisure wear .

Celebrity edge

Celebrities these days are style icons for the people. fitness has always been a huge trend amongst celebrities. The celebrities like Tiger Shroff have partnered with Mojostar brand company. The cricketing sensation Virat Kohli and Bollywood actor Shahid Kapoor have their own athleisure wear brand. Even Hrithik Roshan joined with Mynta.com. 2013 by launching a brand popularly known as HRX. The HRX brand deals in sports and active wears. With growing marking demands and fitness concern, athleisure the active wears will always be in Higher demands.

 

Thus, this industry has very huge potential. Athleisure wear is the new lifestyle for the stylish and fitness oriented people.

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